1.5 Kinetic Typography 2

Unfortunately I missed this class but I tried doing the brief anyway, as I am used to using cameras in after effects this for not very difficult and I did not spend much time on it as  I did not want to over complicate it and just make it straight to the point.   

branding/anti - branding

Branding is as important to a company as a innovation.
in order to complete companies must go beyond making and selling a commodity to creating a band.
This involves developing a brand image, encouraging brand loyalty and developing a brand that has equity in the market place, name packaging, advertising, logo, trademark or package design.

Designers however should not forget their origin and their unique contribution. doing this; the customer begins to see though the point and rejects the pure marketing formula.
there is a need for more individuality while staying within the brands family of design.

Must develop highly sensitive understanding of the design toolbox - colours, shapes, materials, movement, odours, tastes, textures and imagery.  

1.5 Illustrator and the Creative Cloud

For this task we had to pick an image and make it look traced which is a lot easier than I thought it would be. First we imported the image, than went to object and then image trace and make. There was a few different looks to how you can make it come out such as 3 colours, 6 colours e.c.t.

We than had to put text on it to make it look like it’s a logo design. After I changed the opacity of the image, moved the text around and copied the image layer and put a different trace style on it and moved it to the background to effect the front image that was slightly transparent due to the opacity been turned down I was done. 

1.6 Year One Finale

For our last project we had to make a sea creature swim across the screen. I choice a basic fish so that I could copy it at the end and have a hoard of them swimming by, unfortunately this took a lot of compute power so it was hard to make much adjustments as it have to render each fish every time I moved them. I add in bubbles at the end because it adds a nice effect to the scene.

Overall after effects is my favourite class and I am always learning different and faster ways of doing things in it.